Joe Marler Professional Rugby player was recently shown a red card during a Harlequins Premiership match, which left him unavailable for national selection. When hormones go crazy in the heat of the moment, how helpful is it for coaches to know what’s happening inside the human body and mind? There is an enormous benefit to coaches of elite athletes, to get ‘buy-in’, rather than ‘compliance’. Some coaching approaches appear too inflexible and rigid whereas a Super Coach would be someone who has a profound understanding of the role of the human mind to create experience. They see beyond the traditional methodology to regulate behaviours to the source, and intelligence of all human performances, positive and negative. Super Coaches are better equipped to gain overall buy-in and help athletes work within the broader goal of the team and the rules of the game.